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With its heart in the past and its eye on the future, Anonimo Firenze continues the tradition of function and beauty in its designs. Anonimo's watch cases are not cast but are instead milled from solid billets of metal or alloy giving them a soft feel, but rugged capability. Hand finishing makes the production process limited to small releases and makes each watch unique.

The company name, Anonimo, is said to derive from the designer's fundamental philosophy that the watches Anonimo creates are not to be a statement about the company itself, but are instead "about the individual who wears them, and are a testimony to, and an expression of, the personality of the wearer."

ANONIMO FIRENZE WEBSITE
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